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The web site theunderwasher.com had the following on the web site, "Do you know whats lurking beneath your car? Caked on road gunk! Periodically you should wash away this gunk under your car." We noticed that the website said " This will help the engine and transmission run cooler." It also said " Keeping the underside of your vehicles clean can also help keep rubber boots and seals remain pliable. Not cleaning underneath your vehicles can cause these rubber boots to dry out and crack, leading to expensive repairs. The undercarriage of the vehicle has the majority o." The header had Hose accessories as the highest ranking optimized keyword. This keyword is followed by clean under your car and wash off magnesium chloride which isn't as urgent as Hose accessories.